The new AERZEN figurative and word marks have the lettering to the right of the figurative element. This strengthens the brand and gives it a stronger presence. Going forward, we will be using only the name AERZEN (in capital letters). Formulations such as “Aerzener Maschinenfabrik” or “Aerzener” may no longer be used. In addition to the specifications in mm, the given ratios can be used for dimensioning. Klavika Bold is to be used for printing the name AERZEN.
A clearly defined “protected area” emphasizes the value of the figurative and word marks and should be at least half as high as the AERZEN shield.
The figurative mark may be used without the word mark. A clearly defined “protected area” emphasizes the value of the brand name AERZEN and should be at least half as high as the AERZEN shield. It should be used only as defined by the new corporate design. This means that the marketing department must give its approval before it can be used.
The word mark may be used without the figurative mark. A clearly defined “protected area” emphasizes the value of the brand name AERZEN and should be at least as high as the “A” in “AERZEN”. It should be used only as defined by the new corporate design. This means that the marketing department must give its approval before it can be used.
from 14 mm to 20 mm in enlargement increments of 6 mm relative to the width of the logotype
from 26 mm to 32 mm (size for DIN A4) in enlargement increments of 6 mm relative to the width of the logotype
from 38 mm in enlargement increments of 6 mm relative to the width of the logotype
