In addition to the specifications in mm, the given ratios can be used for dimensioning. Klavika Bold is to be used both for printing the name AERZEN as well as for any slogans. A clearly defined “protected area” emphasizes the value of the figurative and word marks with slogan and should be at least half as high as the AERZEN shield.
“Expect performance” is the company’s official slogan. It is to be used in conjunction with the figurative and word marks. The slogan expresses the core competency of the AERZEN brand. It is binding for all departments and regions worldwide. It is to be placed below the AERZEN word mark.
Other terms or phrases may, however, be used in place of the slogan.
No combination of the word/figurative mark AERZEN with a country-specific company name is permitted. Other company names must be kept separate from the AERZEN word / figurative mark.
from 8 mm to 14 mm in enlargement increments of 6 mm relative to the width of the logotype
from 20 mm (size for DIN A4) to 24 mm in enlargement increments of 6 mm relative to the width of the logotype
from 30 mm in enlargement increments of 6 mm relative to the width of the logotype
